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 PRIMUS and PRecycling projects continue to drive innovation in Europe

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To tackle the increase of plastic waste in the European Union, two innovative projects, PRIMUS and PRecycling, continue to work together to create new paths towards a more sustainable and socially responsible future. Beyond their environmental and technological objectives, these projects are fully committed to having a meaningful impact on society, tackling urgent problems, and promoting positive changes and good practices in Europe.

After the initial meetings between PRIMUS and PRecycling partners, a collaboration continues by sharing complementary research areas and objectives, and planning joint initiatives and events. 

The central theme of the last meeting was the sharing of objectives for social impact initiatives within the two projects.

Representing PRIMUS, Mrs. Triin Roosalu, Professor of Sociology at Tallinn University School of Governance, Law and Society, emphasised the project's inclusive approach to stakeholder involvement and society. With the help of a representative survey and a dedicated section on the PRIMUS website, the project aims to gather information from both industry stakeholders and citizens to understand the commitment to plastic recycling and changes in consumption patterns of businesses and end-users alike. Mrs. Roosalu stressed the importance of identifying new drivers and unexpected barriers to social engagement, recognising the urgency to adopt proper actions to support the transition to a circular economy.

On the PRecycling side, Mr. Pablo Buso', User Research Area Manager at Aiju Instituto Tecnológico de Producto Infantil y Ocio, presented an innovative toolkit focused on toys, designed to increase awareness at the household level. The PRecycling toolkit, outlined by Mr. Buso', includes a non-formal, gamified educational workshop designed for children and their families that can be replicated in various countries. This interactive approach aims to empower children to take an active role in recycling while encouraging the adoption of sustainable practices as part of education within families.

The meeting represented a valuable forum to highlight the collaborative efforts between PRIMUS and PRecycling in promoting social impact in the field of plastic recycling. Against this successful background of fruitful cooperation, PRecycling and PRIMUS confirmed their willingness to expand their collaboration by organising joint events and workshops. Through coordinated efforts, the aim is to bring together different perspectives, fostering an environment of innovation and collaboration that extends beyond project boundaries, and ensuring that joint efforts produce comprehensive and effective solutions.

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