Ever wondered what goes on behind the scenes of the PRecycling project? 

 

On November 5th 2025 join Circularise and EuPC for an insightful online webinar "Enabling the Circular Toy Economy: A PRecycling Deep Dive" to learn more about the project - what has been achieved in terms of traceability, and how the initiative is advancing tools to improve transparency and sustainability in the toy industry. 

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How can the toy industry prepare for a circular future? With upcoming regulations and growing consumer demand for sustainability, the pressure is on to create transparent, circular value chains. To meet this challenge, leading organizations are turning to innovative solutions such as Digital Product Passports (DPPs) to unlock traceability and improve recycling.

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The PRecycling project is at the forefront of this transformation. This strategic collaboration is revolutionising the recycling landscape for toys by implementing a pioneering traceability solution. Hear directly from industry leaders at BASF, Coolrec (Renewi), Fraunhofer, and AIJU as they share first-hand experiences and discuss the practical realities, strategic benefits, and next steps for enabling a circular toy economy. The webinar goes behind the scenes of the PRecycling project.

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💡What you'll learn:

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• Navigate the new regulatory landscape: Get a concise overview of the upcoming Toy Safety Regulation and what it means for the value chain.

• Unlock the power of DPPs: Discover the key outcomes from the PRecycling pilot on creating both stakeholder and consumer-facing Digital Product Passports.

• Improve recycling with data: Understand how a traceability solution can communicate vital production data to optimise recycling processes.

• Gain expert insights: Hear a candid discussion on the primary challenges and proven benefits of implementing traceability in the toy industry.

• Future-proof your strategy: Learn what early actions your company can take to prepare for new circularity rules before they are enforced.

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🗣️ Meet your speakers:

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Moderator:

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• Maria Alejandra Leon, Project Manager, Circularise

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Expert Panel:

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• Serena Gariboldi, Public Institutions Affairs Officer, Circularise

• Luisa Marín, Head of Consumer Goods Services: Chemistry Department, AIJU

• Ana Rita Neiva, Plastics Engineer at Coolrec, Renewi

• Martin Schlummer, Business field manager recycling, Fraunhofer

• Bernhard von Vacano, Vice President Plastics Circularity Research, BASF

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​🗓️ Date: 5 November 2025
🕓 Time: 4:00–5:00 PM CET
💻 Where: Online

🔗 Save your seat - register here: https://app.livestorm.co/circularise/enabling-the-circular-toy-economy-a-precycling-deep-dive?utm_campaign=toys&utm_content=webinar&utm_medium=social&utm_source=externalpartners

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